Market Analysis and Research, performance success factors
Marketing, especially international marketing, is a great challenge even for private corporations, which are often regarded as specialists in marketing practices
The aim of our Service Proposal is to evaluate which are the most critical success factors in place marketing, and how these factors could be utilized in place development. Our Service Proposal builds a framework and analyses place marketing practices from the perspectives of the process, assessment criteria and success factors. The main research focus is on marketing management aspects in place marketing. The primary theoretical background and concepts in place marketing for our Service Proposal consist of marketing theory, branding, assessment criteria, process, place development and local economic development.